Data analytics and advanced analytics are two terms that are often used interchangeably. However, there is a big difference between the two techniques. Data analytics is a more general term that refers to any type of data analysis. This can include everything from simple data mining to more complex data modeling. Advanced analytics, on the other hand, is a more specific term that refers to a specific type of data analysis that is used to make predictions and forecast future trends.
So which technique is right for your business? It depends on your specific needs. If you need to make predictions about future trends, then advanced analytics is the way to go. However, if you just need to do some general data analysis, data analytics will probably suffice.